Internet Marketing Series: Advertising on the Internet
Product Code: ecom10 Time: 3.0 hour(s) CEUs: Available

Summary:

This course provides an overview of the forms of advertising available on the Internet.

Objectives:

After completing this course, students will be able to:
  • Promote a business on the Internet
  • Plan an advertising program
  • Locate advertising customers
  • Compare the different formats of Internet ads
  • Describe the future direction of Internet advertising


Topics:

  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

Technical Requirements:

200MHz Pentium with 32MB Ram. 800 x 600 minimum screen resolution. Windows 98, NT, 2000, or XP. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Flash Player 7.0 or higher required. JavaScript must be enabled. Netscape, Firefox and AOL browsers not supported.

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