Internet Marketing Series: Building Marketing Strategy
Product Code: ecom11 Time: 3.0 hour(s) CEUs: Available

Summary:
This course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Objectives:

After completing this course, students will be able to:
  • Identify the elements in an effective face-to-face promotion
  • Describe the relationship between public relations and e-commerce
  • Use data mining as a marketing tool
  • Explain niche marketing


Topics:

  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analyzing the Data

Technical Requirements:
200MHz Pentium with 32MB Ram. 800 x 600 minimum screen resolution. Windows 98, NT, 2000, or XP. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Flash Player 7.0 or higher required. JavaScript must be enabled. Netscape, Firefox and AOL browsers not supported.

Copyright Information:
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Terms of Use:

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