Internet Marketing Series

Summary:

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

Certification:

Audience:

This series is for anyone who is interested in creating a new e-business.

Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

13 items

Includes:
Internet Marketing Series: Your E-Business	4 hour(s)	ecom01
Internet Marketing Series: Getting Started	3 hour(s)	ecom02
Internet Marketing Series: Influences on E-Commerce	3 hour(s)	ecom03
Internet Marketing Series: Killer Apps	4 hour(s)	ecom04
Internet Marketing Series: Developing Your E-Business	5 hour(s)	ecom05
Internet Marketing Series: Real-Time and Data Mining	4 hour(s)	ecom06
Internet Marketing Series: Lowering Your Business Costs	5 hour(s)	ecom07
Internet Marketing Series: Customer Service and Payment	4 hour(s)	ecom08
Internet Marketing Series: Marketing Your E-Business	5 hour(s)	ecom09
Internet Marketing Series: Advertising on the Internet	4 hour(s)	ecom10
Internet Marketing Series: Building Marketing Strategy	5 hour(s)	ecom11
Internet Marketing Series: Resource Planning	4 hour(s)	ecom12
Internet Marketing Series: Managing Your E-Business	5 hour(s)	ecom13